Images: Clemens Poloczek
Date: 14.11.2025

Aeyde Haus marks a new chapter for the brand—an architectural expression of our identity, located in the heart of Berlin.

Situated on the iconic Karl-Marx-Allee, Aeyde Haus marks a new chapter for the brand on our 10-year anniversary. The three-level space, housed within the historic Haus des Kindes, brings together Aeyde’s atelier, offices, and showroom under one roof for the first time.

The transformation was realized in collaboration with acclaimed architecture studio Gonzalez Haase AAS, whose contemporary approach and sensitive handling of light and proportion echo Aeyde’s design philosophy. The furniture installation by Stefanie Grau introduces warmth and tactility to the space, complementing the site’s postwar modernist heritage.

Aeyde Haus also houses the brand’s research library, curated by Paris-based editor and creative director Dan Thawley. Together, these elements form an environment that celebrates the intersections of fashion, architecture, and culture—reflecting Aeyde’s ongoing commitment to visual storytelling and thoughtful design.

“Since launching, we have consistently explored what it means to be a digital-first brand, and created a universe where visual storytelling and cultural discourse are central. With the ringing-in of Aeyde’s tenth anniversary, that mandate stands now more than ever as we also launch Aeyde Haus. For us, Aeyde Haus weaves in the brand’s cultural aspirations, and the hope that it will become a hub of creativity, research, and design.”—Luisa Dames, Aeyde founder and CEO.

Aeyde Haus embodies the evolution of the brand—an architectural translation of our core values and a continuation of our pursuit of minimalist design, craftsmanship, and culture.

Read the Interview with Judith Haase

Read the Interview with Dan Thawley