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Aeyde x KaDeWe

Following a series of international collaborations with Selfridges, Le Bon Marché, Harrods, and LuisaViaRoma, Aeyde returns to its roots with a new chapter: the debut of its Fall/Winter ‘25 pop-up at Berlin institution KaDeWe. Running from September 4 through December 2025, the launch celebrates the brand’s long-standing relationship with the department store, which became one of Aeyde’s first wholesale partners in 2017.

The pop-up installation extends Aeyde’s design language into the physical space. Inspired by Modernist and Brutalist architecture, the setting pairs metal displays with leather-threaded benches, carpeted walls, and ruched fabrics. At its center, a staircase-inspired feature creates a sculptural focal point around which the collection unfolds.


Images by Robert Świerczyński
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