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SS23 Concept

This season, we explore the concept of time, inspired by the rituals and routines of work, life, and everything in between. In our Spring/Summer ‘23 concept entitled ‘9 to 5’, we witness the daily comings and goings of one woman in the city, examining the habits and obsessions that make up her everyday life. Documenting an hour-by-hour account of our protagonist’s weekly habits, the series reveals snapshots of her life one moment at a time. From running errands to her morning commute, seemingly mundane acts take on a different dimension through a voyeuristic lens.

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